War Horse has had its booking period at the New London Theatre extended once again in order to cope with demand from audiences.
The play, which is based on the children’s novel by Michael Morpurgo, will now run until at least February 2013, meaning there is plenty of time for fans to go and watch it again and again.
The Daily Mail’s Baz Bamigboye reports that the production has been playing to 100 per cent audiences every week and currently has advance ticket sales of £4 million.
This is well ahead of even perennial West End hits such as Phantom of the Opera, which is currently recording £2.5 million in advance sales.
“War Horse has now reached the happy state of being a cultural phenomenon,” commented Mr Bamigboye.
The popularity of the play may increase even further in January 2012, which is when the movie version starring Jeremy Irvine will be released in UK cinemas.
